There is a story. A lion and a tiger, not knowing how to engage in a fight. Eventually, the two animals have been dying. At this time, the tiger lion said: "If you want to infringe on my site, we would not fall to such a fate." Said the Lion: "ah! I never want to invade your" tiger said: "I always wanted to, you certainly would violate me."
This is a do not look funny but thought-provoking story. The situation is the same in the business community, in order to compete for the market, in order to make the results of operations of the enterprise can improve, entrepreneurs are must try every means. In this situation, the the inevitable intense competition between enterprises. Large enterprises is also easy to survive in this environment, the bosses of small companies may not better. How to do? Small companies to do the planning and programming.
I remember that Napoleon said, he very carefully, very detailed war plans to write out to fight every battle, every war is not in accordance with his original plan to play. Someone would say: "Since the plan is very detailed, but not according to plan to do, then why do plan to do?" Napoleon said: "because the war is uncertain, fickle, so there is no way to control." That How to do it? He said: "only be able to control is the plan. First intend how war plan, and then follow this plan, this strategy do actually like, only quake, there is no other way." The key to success is Napoleon. In addition to the planned, Drucker also talked about planning. What is the plan? The plan is I'm going to Hawaii. What is the plan? I must take the time to arrange the flower budget with who conceived of the whole trip in detail write it, is called planning.
I remember former U.S. President General Dwight Eisenhower famously I'm impressed, A. Plan is nothing, planning is everything. "Means that it is necessary to plan, but also to planning. No plans, necessary to the working poor; plan, will not busy. Planning before action, the action will likely effect the outcome. If you do nothing, of course, on what can possibly have.
Many companies in charge of people have asked me: "our small company of only a few dozen individuals, you called, I do plan to do the planning, these things are big companies should do just the opposite. Drucker believes that large companies need to do the plan, planning, and small companies as well, even small companies to do the planning and programming. Someone asked him why is this it? He said: "Because of the small size of the company, human resources and other resources are very scarce, if you do not know how best to use only a small amount of resources, then how to do things it? How to obtain the performance of it? Impossible." Drew grams, said: "For a small company, even if only one store, plans and programs must be done." But I've seen those small companies, they are almost never done plans and programs, which surprised me. Why is it so? Why the person in charge of these small companies have no plans and programs?
The person in charge of these companies are very busy every day, they are busy with what? I asked if they have no plans, they say: "I just want to make money," I said: "If money is your plan, then you certainly can not make any money. More you want to make money, the more impossible to make money. "He said:" You tell me, how do I do that will do a better job. "I said:" People are the two legs, RMB four legs, you'll never run, but it you chase also fail to recover, chasing vain. then how to do? what you must be thinking, how can you let the money go into your pocket, rather than you chase after it. "This is a very important concept, and the concept from planning to planning, from the strategic to the tactical.
You do not spend all day pulling carts buried, he never looked up, and even the road are not sure where. Why the rise of? Do you want to see the map ah! A city where you're going, you always have to look at the time, look at the train schedule. Have to look at the time you fly, and know that in the end a few fly only way to arrange your trip. This is the plan, is very simple. If you want a little more in-depth course to do the planning. Plan or planning or management are in fact, the management is precisely in the construction of a comprehensive, overall operating mechanism. Must always think about the operational mechanism, consider the direction of thinking must consider'd never look within to see from the outside. Never look at now, is the first to consider what might happen in the future, look at what should be done now; within to see from the outside, from the customer's point of view, from the point of view of the market to look at their own business, thinking enterprises should do.
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